‘A-plus location’: New Strip project pushes closer to completion

By Eli Segall | Originally published in the Las Vegas Review-Journal | August 31, 2022

A view from the balcony of the under-construction Ocean Prime steakhouse, which is slated to be a flagship location, as construction continues at 63, a retail complex being built at Las Vegas Boulevard South and Harmon Avenue, on Monday, Aug. 29, 2022, in Las Vegas. (Chase Stevens/Las Vegas Review-Journal) @csstevensphoto

With its massive LED screen flipped on and an upscale steakhouse in the works, the Strip’s newest retail hub is pushing toward completion.

Construction of the first phase of 63, as the four-story complex being built at CityCenter is now known, is slated to finish in October. Tenants then will start to move in and build out their space, developer Brett Torino indicated during a tour of the property this week.

The first phase comprises the majority of the project and is probably 70 percent pre-leased, according to Torino, who said the second phase is fully leased and scheduled to be finished in February.

Located at the southwest corner of Las Vegas Boulevard and Harmon Avenue, 63 sits in a busy stretch of the famed casino corridor.

Big crowds of tourists regularly pass through the area, and the intersection already has pedestrian bridges, making it easier for potential shoppers to access the new complex.

It’s also near several huge hotels including Aria, Vdara, The Cosmopolitan of Las Vegas and Bellagio, and it’s next to luxury mall Shops at Crystals.

‘Premium rent’

Such real estate doesn’t come cheap. Last year, Torino and New York developer Flag Luxury Group teamed up to acquire the 2-acre site for around $80 million.

David Miller, a top executive with 63’s newly announced tenant, Ocean Prime, would not disclose the seafood and steakhouse chain’s rent during the tour of the property Monday. But he did not deny it was pricey and said he expects Ocean Prime’s volume of business to justify its lease payments.

Miller, president and chief operating officer of Ocean Prime owner Cameron Mitchell Restaurants, said the location has great visibility and is close to a high concentration of hotel rooms.

He also cited access to the location, noting a restaurant inside a sprawling megaresort might require a long walk to reach.

“You wouldn’t be in an A-plus location on Las Vegas Boulevard and Harmon and not expect to pay a premium rent,” Miller said.

Ocean Prime plans to invest nearly $20 million in its location in the retail complex formerly known as Project63. The 400-plus-seat restaurant will span more than 14,500 square feet, with a nearly 2,500-square-foot rooftop terrace, and it’s scheduled to open in spring 2023, according to a news release.

It will also feature lighter colors and a “softer” design than most steakhouses, with no dark woods or red-tufted vinyl, said Studio K owner Karen Herold, who is designing the space.

Unlike other steakhouses, she said, this one is “very much geared to the female audience.”

Space on the Strip

Torino and Flag Luxury’s project site was home to the never-finished Harmon hotel, a structurally flawed tower that was dismantled several years ago. According to Clark County documents last year, the new retail project will span 228,278 square feet.

It’s also across the intersection from Harmon Corner, a three-story retail complex that Torino and Flag Luxury developed about a decade ago.

Harmon Corner features an LED screen that spans about 18,000 square feet, Torino previously said, letting him sell advertising space on both sides of the busy intersection.

The 6,000-square-foot digital billboard at 63 started running ads Monday.

Torino has said that he initially started calling the development Project63 because he and Flag Luxury founder Paul Kanavos were both 63 years old when he named it.

Contact Eli Segall at [email protected] or 702-383-0342. Follow @eli_segall on Twitter.

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Thanks Jennifer Ty for launching our April Earth Day Challenge! We love your post and what a clever way to replace grass with wild flowers!! Your yard looks like a green oasis! Keep on loving our planet 🌎!

We invite YOU to join the movement and post your own earth day challenge video! Share your photos and videos with us on any of our social media platforms, and we'll showcase them for the world to see. 📲 Don't forget to invite your friends to join in too! Together, we can create a positive impact and leave a healthier planet for future generations. 🌍 💚

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An April Moment with the Founder
🌎🌿 Lovell Canyon Clean Up 🌿🌎

Join us, alongside Save Red Rock and our community friends, as we come together to remove litter from Lovell Canyon on Saturday, April 20, from 10 am to 2 pm. (Please ensure your arrival by noon, and feel free to depart whenever convenient).

Supplies including bags and gloves will be provided, along with refreshments courtesy of Whole Foods Market. For your comfort and safety, we recommend wearing long pants and closed-toe shoes, as well as bringing along sun protection, a water bottle, etc.

Presented by Brett Torino Foundation
Sponsored by Centennial Subaru

Saturday, April 20, 2024
10:00 AM – 2:00 PM
Lovell Canyon

REGISTRATION IS REQUIRED for participation: 
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Volunteer waivers will be available on-site for signature upon arrival. Please assemble at the Forest Service Kiosk located at the entrance to Lovell Canyon Road, off SR160. Check your confirmation email for additional instructions and details.

We hope to see you there!
🌎🌿 Join the Movement! 🌿🌎
 
Earth Day is an annual event on April 22nd, dedicated to demonstrating support for environmental protection. First established in 1970, it now engages over 1 billion people in more than 193 countries, coordinated globally by Earthday.org. The official theme for 2024 is "Planet vs. Plastics."
 
At the heart of the Brett Torino Foundation lies the commitment to conserve precious lands like Lovell Canyon, nestled in the Spring Valley Mountain range just West of Las Vegas, NV. Through initiatives like the "Save Lovell Canyon" project launched in 2017, the canyon has become a haven for campers, hikers, bicyclists, and nature enthusiasts.
 
This April, we're extending the celebration of Earth Day throughout the month, and we want YOU to join us! 🎉 Let's show our planet some love by sharing ways we can make a difference and reduce our carbon footprint. 🌱
 
Here are some suggestions to get involved:
 
VOLUNTEER!! JOIN US ON APRIL 20TH, 10AM – 4PM. 

Link: https://www.eventbrite.com/e/2024-lovell-canyon-clean-up-tickets-861058999647

Or some other ‘go green’ ideas:

- 🌳 Plant trees and native plants to decrease greenhouse gas emissions, boost oxygen levels, and provide habitats for wildlife.
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But that's not all! 📸🎥 We want to see YOUR efforts in action! Share your photos and videos with us on any of our social media platforms, and we'll showcase them for the world to see. 📲 Don't forget to invite your friends to join in too! Together, we can create a positive impact and leave a healthier planet for future generations. 🌍💚
 
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🌟 Spotlight Alert! 🌟 Meet Abby, our February shining star! 🌟
 
Abby is the epitome of resilience and talent. 🎭 She recently received the prestigious BTF Scholarship through her dedication and hard work with Nevada Childhood Cancer. 🎗️ But that's just the beginning of her incredible journey!
 
Abby's love for the performing arts knows no bounds, and her performances are truly enchanting. 🎶 Her infectious smile and genuine warmth illuminate every room she enters. 💖
 
Let's give Abby a round of applause for her achievements and for being such an inspiration to us all! 👏 Keep shining bright, Abby! ✨ #Spotlight #BTFscholarship #ChildhoodCancerAwareness #Inspiration @nvccf
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Today, we celebrate love in all its forms. At Brett Torino Foundation, we believe in spreading love and making a positive difference in the world. And we know that YOU do too! 🌟

Tag someone you love and who shares your passion for giving back. Let's spread love, kindness, and generosity together! ❤️ #ValentinesDay #SpreadLove #GiveBack
A February Moment with the Founder
🌟 Exciting News! 🌟
Join us at Camp Cartwheel, a magical summer camp experience for children battling cancer! 🎗️ Happening June 19-22 at Torino Ranch, this is a chance for these brave kids to laugh, play, and create unforgettable memories.

APPLICATIONS ARE NOW OPEN! 📝 For children and volunteers - Deadline for applications is March 22nd.

Together with Nevada Childhood Cancer Foundation (@nvccf), we're committed to bringing joy and hope. Let's make this summer one to remember! ☀️ Apply now at the NVCCF website. #CampCartwheel #ChildhoodCancerAwareness #SummerCamp2024 🏕️
🌟 We're thrilled to welcome Jessica "Jess" Anderson to the @nvccf team leading the Brett Torino Foundation Educational Services program. With a heart full of passion and dedication, she joins us ready to make a difference in the lives of our incredible children.  Jess has been a CCSD department head and teacher for five years and was recently honored as Teacher of the Year at her school. She has also volunteered at Camp Cartwheel for 12 years hosted at Torino Ranch. Let's give Jessica a warm welcome as we embark on this journey of success in education for our little superheroes! Together, we'll continue spreading hope, joy, and knowledge.🎗️ #Welcome #NewBeginnings #MakingADifference
We are proud to have partnered with @lvmpdfoundation for December Shop with a Cop. We would like to take this time to recognize all police officers who put their lives on the line every day and make our cities a better place to live. We salute you today. 🇺🇸 #NationalLawEnforcementAppreciationDay LVMPD Foundation
Today is #NationalTriviaDay and in honor of Moises "Bee Whisperer" at Torino Ranch - Do you know? 
Q: How do bees make honey? 🐝
A: Honey starts as flower nectar collected by bees, which gets broken down into simple sugars stored inside the honeycomb.
A December Moment with the Founder
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Loving the warm holiday spirit @lvmpdfoundation  #shopwithacop event -  proud to be a first year sponsor.